Genalytics, a provider of data solutions that helps organizations better target its customers, recently unveiled ProspectDirect. Built upon Genalytics patented analytics technology, ProspectDirect reportedly helps mortgage brokers, marketers, direct marketing agencies, list consultants and marketing services providers determine prospects for a campaign.
  
According to Genalytics, ProspectDirect allows marketers to obtain leads at a lower net cost per response, offer demographic customer profile reports and improve its direct marketing response rates by 10-25 percent.

“With ProspectDirect, our goal is to democratize sophisticated analytics,” said Ray Kingman, Genalytics CEO. “Every marketing campaign can now realize the 10-25 percent lift in results that comes from a predictive model applied to list selection without investing in sophisticated technology or expertise.”

The company claims that ProspectDirect can provide marketers access predictive models in the categories of finance, real estate, automotive and consumer products and services. Individualized models for specific products or service campaigns are also built and can be added to the platform in the form of a custom Prospect Universe for marketers who prefer a private labeled version of ProspectDirect.

According to Genalytics, the product automates the predictive modeling process by dissecting more than 500 demographic, geographic and affluence variables associated with known customers and then scoring other households in the targeted geography as to their similarities and propensity to respond to an offer.

ProspectDirect is priced competitively with traditional bulk lists, the company said. All selects and modeling are free. Users pay a single flat rate for names rented, which is typically competitive with the cost of compiled names. For more information, visit www.genalytics.com.

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