Almost one in six Americans sells items on the Internet and increasingly is doing so through online classified ads. The Pew Internet & American Life Project has reported that on a typical day 2% of Internet users are selling something, with the Craigslist.org network of classified-ad marts in 100 cities drawing nearly a third of the traffic.

News Corp.’s founder predicted the demise of classified ads, according to the Financial Times. Rupert Murdoch, who once called classified revenues a “river of gold,” has changed his tune, saying: “Sometimes rivers dry up.” In an interview with the U.K.’s Press Gazette, he added, “I don’t know anybody under 30 who has ever looked at a classified advertisement in a newspaper