My tip of the day to Taiwanese marketers: If you absolutely insist on naming a condo project “Blog” because you like the way it sounds, you would be well served to at least register the domain name that you plaster all over the adverts. The geniuses who thought up this marketing campaign have “http://www.myblog.com” on all of their promotional material. If you take a trip to myblog.com you’ll quickly realize that is in no way affiliated with this large condo project. It’s just (as one would expect) a blog service. How the marketing gurus sold this idea to the rich real estate developers, I have no idea.

Marketer: “So we’ve got a great name for the new building: Shi Da Blog! Whadda you think? Pretty hip huh?” Developer: “That sounds very hip indeed. The word blog is so hip and youthful.” Marketer: “We can also have a website.” Developer: “Yeah everybody has websites these days. What’ll ours be?” Marketer: “Myblog.com. How’s that sound?” Developer: “That’s great! I can’t believe we can get myblog.com, such a great name for my new multi-million dollar condo website!” Marketer: “Welllll…we can’t ACTUALLY get myblog.com, but we can write myblog.com on all our posters! It’ll look great!” Developer: “We can do that?” Marketer: “Sure, why not? Developer: “Well common sense would dictate that if we have a huge marketing campaign including massive four story tall billboards that we put a domain name for our OWN website on it.” Marketer: “Yes, but this isn’t common sense. This is hip-sense. And trust me my hippness sense is hipper than yours.” Developer: “Man, I’m so glad we hired a hip marketing company. I’m so damned hip. ‘Myblog.com.’ Damn that’s hip. ‘Shi Da Blog’ what a hip sounding building. If we didn’t have you guys around to be hip for us, we’d have ended up putting our OWN domain name on the promo. How un-hip would that have been? Phew!”

Posted by Ryan