April 7, 2006

The Housing Horror

boxer1.jpg 

07.04.2006 For the past decade, homeowners in the United States have been living in “Housing Heaven”.  In this heavenly place, profits are always made; prices only go up; interest rates only go down; developers keep building, marketing, and selling megabuck, luxurious spa-like residences, that are all sold pre-construction; property speculators always make money, and pyramid their purchases into owning many properties to flip for a quick profit; and, second-homes are not an expensive luxury, but a wise investment for retirement.     If you really needed to make ends meet while living in this so-called Housing Heaven, all you had to do was buy a vacation home, rental property, or second-home and proceed to “install your own ATM on the side of your financed house” with your bank’s help, of course. Who needs to work, when you can simply go to the bank and rob your own house?  It’s easier than robbing the bank!  Living this way is fine in Housing Heaven, but not down here on earth.  Here’s why.

  • Consumer debt is up to $2 trillion (not including $440 billion of revolving home equity loans and $600 billion of second mortgages).  Not only do consumers owe a whopping $9 trillion in mortgage debt, but home equity extraction has reached $600 billion annually.  Homeowners have basically received, and spent, in excess of $2 trillion that they never earned.  (Just take a look at the increase in total mortgage debt in the Federal Reserve’s Flow of Funds Data since 2000).

Below are some of the reasons why many property owners are about to descend into “Housing Hell”:   

  • When housing prices are flat or falling, there is no Angel, Tooth Fairy, Easter Bunny or Santa Claus you can call, to refill the ATM machine when it runs out of cash;
  • Home equity can suddenly shift from a market reality to a purely existential concept.  The homeowner is now engaged in an “Existential Equity Extraction” or “EEE”.  An example of this in today’s world is when a home, with equity taken out, is routinely appraised for a mortgage refinancing at 5 to 10 percent higher than it would be appraised for an actual sale;   
  • Home prices are under horrible pressure.  There are probably a few million property owners, including speculators, flippers, and second-home buyers, who are in way over their heads.  We’ve all heard stories about second-home buyers who really couldn’t afford the luxury and high expense of a second-home priced at $200,000, yet they purchased one for $250,000 and rationalized its affordability because “the value would only go up to $300,000 or more”.  Besides, they naively believed “it could always be sold quickly in a bidding war for a profit”.  In resort areas – given the number of days people actually use their second home – staying at the Ritz for $500 a night could be a much better deal.   Do the math; it’s not pretty.
  • Demand for over-priced housing is slowing and new buyers are taking their time, being picky, and even renting.   Homeownership, as a percentage of the population, is already at a record-high.  This level was achieved by using every trick in the mortgage lending book, regardless of income or down payment.  Virtually every borrower was approved for a loan of some kind.   Fifty percent of mortgages written over the last two years have been adjustable-rate mortgages (ARMs) and many buyers qualified for a mortgage because of the low teaser rates.  In addition, sub-prime mortgage lending has reached $700 billion, or 12 percent of total mortgages.  As interest rates adjust up, housing prices are forced down.
  • Given these statistics, it should be no surprise that the affordability index for the first time buyer is at a 20-year low, or that the University of Michigan’s Home Buying Index is approaching an all-time low.  In the housing crash of 1991, that index low was set once the housing price crash was well underway and more than a year old!
  • Speculative buyers have stopped buying and many potential buyers are canceling orders and leaving deposits on the table. 
  • In many states, property insurance is up 25 to 30 percent, right up there with soaring heating and air-conditioning costs.  
  • The record rise in home prices has helped balance state budgets, but at the expense of property owners who are not capped on their real estate taxes.   The Alternative Minimum Tax is also emptying homeowner’s checking accounts!
  • $2 trillion of ARMs were written in 2004 and ’05 and are scheduled to reset in 2006 and ’07 to much higher market interest rates, making them much less affordable.   

On the supply side for housing, sheer panic is beginning.  As home buyers cancel orders, developers are taking their deposits, slashing prices 10 to 20 percent, and offering incentives such as free furnishings, granite countertop upgrades, wall-mounted TV’s, closing costs, etc.  In specific home developments and condominium complexes, price reductions of $40,000 to $100,000 are not unheard of.   Despite these new tactics, last month new home sales still dropped 10 percent and the supply of new homes for sale hit a new high of 550,000, nearly a seven-month supply.  (The nationwide supply of existing homes for sale is up 40 percent over last year.) Adding insult to injury, new housing starts are holding up!  This is about as silly as GM and Ford running their factories full tilt when it is clear no one is buying cars.  As the supply piles up, the buyers take a vacation. Housing prices in active real estate markets have gone up so much that the costs associated with owning vs. renting make renting a far more attractive choice now.  The situation is, of course, extraordinary.  The flip side of this is household real estate assets that are rising as a percentage of GDP.   In 1997, the percentage was 105%; today, it’s 150%.  The degree to which owning is so much more expensive than renting is the true measure of the extent of the housing price bubble. So, welcome to Housing Hell.  Now that buyers are willing to wait one or more years before buying, there are more sellers than buyers.   Interest rates, in the meantime, continue going up.  Let’s also not forget the Existential Equity Extraction.  With $700 billion of sub-prime mortgages written (of which 10 percent could default), $2 Trillion of ARMs set to reset, and mortgage delinquencies near 5 percent, equity to extract is vanishing.          As the refinancing game ends and borrowing costs increase, a significant rise in foreclosures could put a few million more homes back on the already-saturated market!  When these foreclosures come, many of the homes for sale will have no equity and the seller will want a quick sale.  Buyers will still be choosey, unless there is a real deal and the prices are marked down big time.  The entire structure of housing prices will move lower with these forced sales.  With mortgage foreclosures mounting up, it could get unbearably hot in Housing Hell. Our estimate is it will take about six months for sellers – particularly speculators who never intended to live in their properties but whose sole intention was to “flip” them for a profit – to realize they are toast. Over the past 30 years, the United States has seen a Housing Hell scenario a number of times. In 1980-82, property values declined significantly each year. In ‘90, prices fell painfully again for five straight years in a row.  There was a slight recovery in ’95, but prices fell again in ’96.  When you look back, you will realize that the housing markets that suffered the most (particularly the Northeast and California), took almost 10 years to recover from the downturn. You may also remember when homeowners lost money every month and were forced to rent out their properties at a loss because they couldn’t sell them. Perhaps you know one of these homeowners.         Based on the logic of history, those who rent for a few years, rather than buy, will be rewarded the most (even though rents should increase with general inflation).    Yes, the day will come again when it will, indeed, cost less to buy than it does to rent.  When that day comes, it will signify the return, once again, of Housing Heaven.  Written and published by Richard Benson, www.sfgroup.org

Permalink • Print • Comment

Link Popularity Is Dead

dreamstimeweb_56569.jpg 

A buzz phrase for some time now in SEO circles has been ‘Link Popularity’. Rightly so as well. Google were the first to include link popularity into their ranking criteria in the form of Page Rank and were closely follow by inktomi driven search engines as well as others that had the capability to factor in link popularity. Then came the inevitable. If the ranking criteria could be manipulated, then you can bet it would be. Link spam became a plague first on guestbook’s, then forums and finally blogs. Also of course, there were a great number of link farm schemes and huge link networks. Google reacted well it has to be said, and eventually discounted a large majority of the guestbook link spam, some forum and a lot of the link farm and organized link network shenanigans. Also my research has shown that Google now counts multiple links from a single domain as just one link when it comes to Page Rank and for the ranking algorithm. Hence a site wide link is no better than a single link on a homepage. Therefore it is not the number of inbound links that are important, but the number of different domains that link to you.It is very important to remember that. Especially if you are using Google for your backward link checking.

I am fairly confident I can pronounce “Link Popularity” is dead; long live “Domain Popularity”! The Google backward links feature is far from ideal nowadays for link research. Webmasters who use the backward link feature on Google should drop it immediately if they are serious about getting the real picture on inbound links. If you must use Google for your backward link checking, be sure to discount all links from your own domain and just count one link from those domains linking to you. You can do that, or you can be savvy and go elsewhere for your linkage research, such as Yahoo! Fortunately, Yahoo! search have far more options and features when it comes to checking backward links. It also however has an extra search option called link domain. But let’s look at what you can do with Yahoo’s link: command. The simplest form is a basic link:http://www.yourdomain.de/ or even link:http://www.ihredomain.de/sub_page.html (note: you need the ‘http: //’ for this feature to work). Here you get the total number of links going to the particular page specified after the link: command. It is not filtered in anyway and is far more comprehensive and accurate than the Google backward links option. You can however make it even more relevant in that you remove your own internal links (NOT an option on Goggles link: feature). To do this you simply add the ˆsite: option. For example in Yahoo! try the following: link:http://www.yourdomain.com -site: www.yourdomain.com Or link:http://www.yourdomain.com/sub-page.html -site: www.yourdomain.com Here you get all those pages that are linking to your specified page from an external domain. Far more important than internal linkage numbers. Of course you can use this to analyze your competitor’s links quite effectively; in fact I should imagine it will be used more on competitor’s sites than your own. I would recommend you do check your own however and follow a few of the results links to see what anchor text / alt attribute text is being used and importantly if it is ideal. There is as mentioned another option at Yahoo! called link domain: This option for me is the most powerful of all link research type options on any search engine. What this does is tell you what domains are linking to ANY of our pages (or your competitors). Eg. Linkdomain: www.yourdomain.com (note: there is no http:// in this search option) Now we have a list of all external domains that link to your site. You also however have your own occasionally so it is time to use the exclude filter again. Linkdomain: www.yourdomain.com -site: www.yourdomain.com You can add multiple exclusion filters so for example if a competitor has a site wide link on a huge website, rather than clicking though hundreds of pages, exclude the domain but don‚t forget to count it once (don‚t forget it is the number of domains not the number of links that count!) Eg. Linkdomain: www.yourdomain.com -site: www.yourdomain.com -site: www.sitewidelink.com The above will show just those domains that link to you without showing your own site, or the site which has a large amount of links to you (sitewidelink.com). This is very powerful. It means you can quickly check those domains that link to your own (to check link text) or those of your competitors (find potential link partners for your own site). It is far more accurate than the Google backward link feature and makes researching for a link campaign that much easier. Also, do not get all uptight about accepting only links from high page rank sites. Diversity is more important now as for a start if all links to your site are Page Rank 5 and above this is not natural linkage and might well raise a flag at Google (I know if I was Goggle I‚d check for this). More links from different domains without being fussy about Page Rank will help a great deal. If you are going to buy links. Take the cheaper one link option than a site wide link. In my experience it works just as well. I hope you all enjoy a successful domain popularity campaign!

By Alan Webb

Permalink • Print • Comment

OTS Warning

OTS Director Sounds Off on Exotic Mortgages
Fri, 07 Apr 2006 
     
The director of the Office of Thrift Supervision raised a red flag yesterday, warning lenders not to relax their credit underwriting standards in the face of waning originations. John Reich also voiced concerns regarding the proliferation of “exotic” mortgage products, which offer borrowers reduced payments for extended periods of time. Regulators are “closely monitoring” these kinds of loans, such as interest-only and option-adjustable-rate mortgages, to make sure that consumers fully understand the risks associated with them. The regulators are also pressing lenders to only originate loans that borrowers can repay. Formal guidance from federal banking regulators related to these new loan products is expected within the next few months.
Permalink • Print • Comment

Today’s Rates

Copy (2) of 020129_1288_0015_dsms.jpg

usbank_4_7.pdf

tbw_4_7.pdf

pf_4_7.pdf

cw_4_7.pdf

Permalink • Print • Comment
Next Page »